Google Backlink Categories

Google uses 3 basic elements to analyse every website and web page it finds;

Quality

Trust

Authority

Quality covers your website content, site structure, build quality, originality and ‘usefulness’ of your content for users etc.

Trust covers the metrics that Google can assess related to the company behind your website. Google looks at your Continue reading Backlink Categories →

Which Web Traffic Source Is Right For You?

When you first set out to drive traffic to your website, you need to consider which web traffic source is the most suitable for your business.

There are three core types of traffic; Organic via the ‘free’ listings in search engines such as Google, Bing and Yahoo, Paid traffic through Google Ads, Bing Ads, banner advertising, etc and Social Media traffic. Continue reading Web Traffic: Organic v Paid v Social →